Unit Description
In this unit, students will explore both the creative industries and the specific areas of creative media production. By developing a broad contextual understanding of the industry, business practices, and specific skills, students will be able to situate their own work and skills within the specific industries and the wider sector.
Topics covered in the unit include: the creative industry sector, creative media production fields, sector economics, company types, roles within creative media production, relationships between creative media production companies and roles, the history of the industry, planning for the future.
Learning Outcomes
By the end of this unit students will be able to:
1. Discuss the relationship between creative media production and the creative industries, based on historic and contemporary precedents
2. Explain the different forms of company and employment within the creative industries
3. Evaluate the roles and relationships within a specific area of creative media production
4. Analyse factors that may affect the future development of a specific area of creative media production.
Texts:
Turow, Joseph. Media Today: An Introduction to Mass Communication. 3rded. New York: Routledge, 2009
Course packet of additional readings
Schedule
WEEK 1
Introduction to the course. Academic writing and research I
Academic writing and research II
WEEK 2
Media as Industries. Read: “Key Concepts in Media Industry Studies” handout, Chapters 1 Turow
The Media Business. Read: Chapter 2, Turow; The Media Economy. 2nded. New York: Routledge Chapter 1 excerpt
WEEK 3
Film Industry. History, current issues. Read: Chapter 12, Turow. “Film Festival as an Industry Node” handout
Working in Film Industry. Read: “Invisible Work in the Indian Media Industries” handout
WEEK 4
Television Industry. History, current issues. Read: Chapter 13, Turow
Working in Television Industry. “Media Work, Management and Greed: A New Agenda?” handout
WEEK 5
Radio Industry. History, current issues. Read: Chapter 11, Turow
Working in Radio Industry
WEEK 6
Print & Publishing: Newspapers, Magazines and Books. History, current issues. Read: Chapters 7, 8 & 9, Turow
Working in Print Media Industries
WEEK 7
Sound Recording. History, current issues. Read: Chapter 10, Turow
(Research Paper Due – Nov. 17)
Working in Sound Recording & Podcasting Industry
WEEK 8
Animation
Working in the Animation Industry
WEEK 9
The Visual Effects Industry. Read: Handout
Working in the Visual Effects Industry
WEEK 10
Motion Graphics as an Industry. Read: Handout
Working in the Motion Graphics Industry
WEEK 11
Web Design & Development as an Industry
Working in the Web Design Industry
WEEK 12
The Internet. Read: Chapters 10 & 14, Turow; “Welcome to the Unregulated Wild, Wild Digital West” handout; Digital Media & Society Handout
Regulation and Convergence. Read: Chapters 3 & 5, Turow
WEEK 13
Future I. Political, Economical and Social changesRead: Chapter 11, Davies & Sigthorsson
WEEK 14
Future II. Technological changes. Read: “Creative Disruption” Handout, “Global Media Report 2016” Handout
WEEK 15
Presentations shown in class.
Tasks (creative media product, presentation, blog link) due
Policies
Professionalism
Please respect the classroom environment. You should pay attention to the lecture, take notes, and avoid distractions, such as web surfing and using your mobile phone. Studies have consistently shown that students using laptops and mobile phones perform about 11% worse than students who are not distractedby these devices. If I find you engaging in disruptive behavior, such as watching online videos, passing notes, instant messaging, chatting, or texting, I will remove you from the classroom and have you withdraw from the class.
Late Attendance
This class will feature many guest speakers from the industry, who will share their valuable knowledge and experience with you. Please do not come to class more than 15 minutes late. This is disrespectful to your peers and our guests. If you think you will be more than 15 minutes late then perhaps it is best you not attend.
Late Work and “Incomplete” Grades
Please submit your work on time. Late work will not be accepted. Exceptions will only be made in the case of a documented emergency or extenuating circumstance such as a major personal medical issue, a death in the family, serious illness of a family member, or other situations beyond your control.
If you have difficulty keeping up with coursework, consider giving yourself extra time to complete assignments, reducing your overall course load, and/or taking this class at a later semester.
Mobile Phones
Please silence your mobile phone (power down the phone or set to “Airplane” mode) and place in the box at the front of the class. Once again, if you are caught watching online videos, passing notes, instant messaging, chatting, or texting, I will remove you from the classroom.
Email
Please check your official email account (the one you have been using to submit assignments) on a daily basis, if not more frequently. I will broadcast announcements and send information an d updates using your official email address.
Plagiarism
Your written assignments must submitted via TurnItIn where they will be checked for plagiarism. If I find any evidence of plagiarism (portions of text that have been lifted from another source without proper citation and referencing) in your submitted work, you will receive an immediate Referral.
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